Dave gathered us in the conference room here at KegWorks to unveil an exciting new product. I had no idea how exciting it was. Our product team brings in a lot of cool stuff but never anything like this.

Somehow, the stars have aligned and we have exclusive rights to sell the world’s first powdered beer, here in the US! Yep, that’s right. Powdered beer. As in you have powder that turns into beer when mixed with water. I feel like I’ve died and gone to beer heaven.

Insta-Beer uses advanced German technology to fully ferment the mixture and have it ready for consumption in less than a minute’s time. Your water to beer time depends solely on how fast you can stir!

We each got to taste a pint and I had some doubts, seeing as this all seems too good to be true. The line-up includes Insta-Lager, Insta-Stout, Insta-Bock and Insta-Belgian Ale. The Belgian boasts a 10.5% ABV, so I grabbed one of those packets pretty quick.

I actually mixed it right in my water bottle – I like it shaken, not stirred. True to the promises on the package, in approximately 45 seconds I had a Poland-Spring bottle full of bold, beautiful beer. There was a nice amount of foam head (probably a little more than desirable but keep in mind, I did shake it!) No kidding, this stuff tastes incredible. I’d actually liken it to a pint of a good craft beer on draft and it costs a whopping 66¢ per packet! Not to mention, you can make it anywhere. Anyone can easily sneak it into sporting events, bring it camping or take it to a concert… the possibilities are endless!

When I think about technology and how far we’ve come, my head tends to spin. When I think about Insta-Beer, it doesn’t matter anymore! Who cares how we got here, the important thing is – we’re here. Great beer is now at your disposal whenever, wherever! You can’t beat it. Thank God for those Germans.

We officially released it to the public today and quantities are sure to disappear fast! Be one of the first to get your hands on this miracle product. See all of the Insta-Beer details here!

TAGS [ INSTANT BEER | POWDERED BEER | POWDER BEER | INSTA-BEER ]

This entry was posted on Wednesday, April 1st, 2009 at 7:51 am by Liz and is filed under Announcements, Product of the Week, Random Cool Stuff, Rants and Raves. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.