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The KegWorks Blog

Archive for February, 2011

Holy Health-Conscious Cherry Soda! Diet Cheerwine Has Arrived!

Monday, February 28th, 2011

When we started carrying Cheerwine Cherry Soda, the response was overwhelmingly great. It wouldn’t have been fair to let the folks in North Carolina keep it to themselves, so we’re more than happy to share it with the rest of the world.

While everyone else seemed just as excited, we also received some feedback asking us if we’d be carrying the diet version of the soda. Lo and behold, we’ve made it happen.

Diet Cheerwine Caffeinated Cherry Soda

This sparkling cherry pop (yep, I said "pop" – I live in Buffalo, deal.) is sweetened with aspartame-free Splenda® instead of cane sugar like the original. There are no calories or carbs, making it entirely guilt free.

Truth be told, I’m not typically a big fan of many diet drinks but since my mom was diagnosed with Diabetes I’ve been trying to be more conscious of my sugar intake. My favorites are diet sodas that don’t taste like diet sodas and Diet Cheerwine has made it onto that list along with Diet Dr. Pepper, Sprite Zero, Diet A&W and Pepsi Max.

If you’re a diet soda kind person, I suggest you try it out for yourself.

TAGS [ CHEERWINE | DIET CHEERWINE ]

NY State Senator Backs the BEER Act

Friday, February 25th, 2011

Our local U.S. Senator Charles E. Schumer (D-NY) is supporting legislation that would cut the excise tax on small breweries by 50% and we’re supporting him.

According to Schumer’s website, the beer industry supports nearly 60,000 jobs in New York and cutting taxes for 65 small brewing operations will allow these businesses to hire more employees, expand their businesses and revitalize downtown communities.

Schumer at a brewery
Image credit: troyrecord.com

Currently these brewers pay a $7 excise tax on each barrel they make each year, when they brew up to 60,000 barrels. Under the BEER Act that Schumer will introduce, that rate is slashed to $3.50 per barrel, which amounts to potential savings of $210,000 per year. Additionally, the bill cuts the tax by $2 on the next 1,940,000 barrels produced, which results in potential savings of $3,880,000 each year.

Schumer is quoted as saying, "Breweries are the crown jewels of so many of our communities, and many of them have renovated charming old warehouses in downtowns across the state. Putting more money back into these businesses will be good for economic development, good for jobs, and good for New York."

The legislation was introduced last Congress by Senator John Kerry (D-MA), and earned 27 cosponsors and broad bipartisan support. The approximately 650 small breweries across the country combine to employ nearly 100,000 American workers. In New York, the beer industry directly supports approximately 8,000 jobs through brewing and distribution, and nearly 60,000 jobs overall when retail sales are factored in. These jobs paid nearly $1.7 billion in wages in 2008, and accounted for almost $5 billion in economic activity.

A Harvard study of the proposal predicts that passage would increase economic activity in the small brewery sector by over $115 million in the first year, and by over $733 million over the first five years. Every dollar saved by cutting the excise tax would result in nearly $11 dollars in economic activity, providing an immediate and substantial boost to the economy. According to the study, the proposal would generate over 2,700 new jobs in the first year, and an additional 375 jobs per year for the next four years.

Sounds like the beer industry is slated for more growth and we couldn’t be more excited.

TAGS [ BEER ACT | SCHUMER | TAX CUTS | BEER INDUSTRY ]

Rise in Russian Beer Consumption Spurs New Order

Friday, February 25th, 2011

As it stands in Russia, beer has always been classified as food. The Russian baby in the picture below is indeed drinking a beer. This actually happens (not sure how often, but still). With the rise in beer consumption across the nation, and perhaps poor life choices like the below, the Kremlin is set to reclassify beer as alcohol.

Russian Baby Drinking Beer
Image credit: Examiner.com

According to the Toronto Star, the average Russian consumes 32 pints of straight-up alcohol yearly. This is double the WHO’s proposed maximum. The new beer classification will restrict brew sales during certain times of the night and keep beer out of stores nears schools. Even bottle sizes will be limited to 1/3-liter containers.

The Kremlin is hoping to change Russians’ views of beer with the new classification. Interestingly, many in Russia consider vodka an alcoholic drink, and regard beer as a beverage that’s more like soda pop, in comparison. I’m starting to wonder if Russians imbibe in some of the high-test brews we know and love here. I certainly couldn’t consider those parallel to soda, not even against the highest ABV vodkas.

TAGS [ RUSSIA | BEER | CLASSIFICATION | KREMLIN ]

Gnomegang: A Rumination on The Collaboration

Thursday, February 24th, 2011

Krampus and Fezziwig (KegWorks’ favorite guinea pigs) dropped by the office with a letter to us from their Keeper

Gnomegang

Gentle Reader,

While I was strolling through the garden in the recent late winter thaw I let out a gasp. My poor foot had run afoul of something that was concealed beneath the last vestiges of cold northern air mixing with the Great Lakes wet season. I brushed off the offending object and Lo! A gnome of the garden variety impishly smiled at me, his pick lackadaisically flung over his shoulder. I prepared to go about my jaunt; putting the lawn ornament off to the side of the garden to the left of St. Francis feeding the birds, and to the right of the lady-in-polka-dot-dress-bending-over wood cut out. I heard a high pitched squeal and turned about to see what could have made such a sound. Finding neither Krampus, nor Fezziwig had escaped the bonds of their rodent lives, I was confused. Then the gnomish statue started to jump up and down; all the while yelling out for my attention. He explained his name was Artemis, and that he was an attaché of the Great Gnomish Empire with its capital in Achouffe. He told me the Gnome Emperor had been sending his emissaries out across the world to announce a very exciting development:

Brewery Ommegang and Brasserie d’Achouffe are collaborating on a Belgian Strong Golden Ale utilizing both the Achoufe and Ommegang yeasts! The diminutive fellow announced the effort would be named Gnomegang. He said to look for it in April at your favorite bottle shop.

Peace and All Good Things,

-your writer

TAGS [ GNOMEGANG | OMMEGANG | BRASSERIE D'ACHOUFFE | COLLABORATION | BELGIAN ALE ]

It’s All About the Chalk Markers

Thursday, February 24th, 2011

I only write about new products when they’re exceptionally awesome and these chalk markers fall into that category. As simple as they may be, using them makes all the difference. We use a chalkboard tap handle (this one, actually) on our office kegerator and Hannah and I were always asked to write out the latest beer selection because we had favorable chick writing and the chalk was kind of a pain to write with.

Since we got the chalk markers in, no one asks us anymore! Everyone wants to write with these things. They’re actually made to write on any non-porous surface – so glass, mirrors, plastics and metals aren’t off limits. They’re smear-proof and resistant to rain, making them great for outdoor sandwich boards or tabletop message boards. What you write actually stays on – unless you actively choose to wipe it off with a little bit of water.

Chalk Markers on Our Chalkboard Tap Handle

There’s thin tip and thick tip options. I’ve got a pack of the thick tip ones in my desk and we use them all the time now. Check out our latest tap board label, it’s pretty cool – if I do say so myself. Nice work, Ed!

TAGS [ CHALK MARKERS | CHALKBOARD TAP HANDLE ]

Molson Canadian Scores a $400 Million NHL Deal

Wednesday, February 23rd, 2011

For the next seven years, which the New York Times reports as the biggest corporate sponsorship in NHL history, Molson Canadian will be the official beer of the National Hockey League. The NHL struck a $400 million deal with Molson Coors in Canada and MillerCoors in the US, as a North American partnership, which subsequently gives Coors Light sponsorship rights.

Molson Canadian Scores NHL Beer Sponsorship
Image credit: Getty Images

According to the New York Times, this new deal "is more than twice as much as what the incumbent sponsors, Anheuser-Busch in the United States and Labatt in Canada, which are owned by Anheuser-Busch InBev, will have paid through this season."

Being that the beer sponsor is one of the NHL’s most valuable, I’m glad to hear such a substantial deal has been achieved. Besides, hockey wouldn’t be the same without beer.

TAGS [ NHL | MOLSON COORS | MILLERCOORS ]

College Just Keeps Getting Better

Tuesday, February 22nd, 2011

BA typically stands for "Bachelor of Arts" but at Appalachian State University in Boone, North Carolina it might also stand for "beer appreciation." The school has filed for state and federal permits to sell beer, in order to make use of all of the beer they’re making in their honors brewing classes. The school is even working on developing a major in fermentation sciences that would cover wine and beer making.

Appalachian State U

One class offered at ASU is called "The Science, History and Business of Beer and Brewing" and its co-taught by chemistry and biology professors. It’s no secret that North Carolina has unofficially become the craft beer capital of the South – with more than 50 breweries operating, the nearby city of Asheville currently boasts the title of Beer City USA. That’s one of the big reasons the school is taking beer so seriously. The professors see their efforts as a way to prepare their students to be productive in an industry growing both locally and across the nation.

They’ve even founded Ivory Tower Brewery in the campus conference center’s basement. The brewery will function as a non-profit institution and allow students to follow the beer production process from start to finish. Co-professor Brett Taubman admits that production license for a university is essentially uncharted territory, but the group believes it will solidify the program’s legitimacy. Even better, the revenue earned from beer sales can be reinvested so that the program can sustain itself.

They’re certainly off to a good start. Jamie Bartholomaus, renowned brewmaster at Foothills Brewing in Winston-Salem, North Carolina, taught a course last spring that focused on the basics of opening a brewery. Appalachian State has even begun discussions to partner with Surry Community College’s viticulture program to build their bachelor’s degree curriculum.

University of Wisconsin students can also take a fermentation and zymurgy class that teaches advanced brewing techniques. It’s offered through the bacteriology department. Prerequisites include microbiology classes, biochemistry classes and one semester of organic chemistry. There is no age requirement for enrolling in the class, but students must be 21 or older to participate in the taste-testing portions.

MillerCoors even donated a $100,000 set of pilot-scale brewing equipment to the College of Agricultural and Life Sciences to train future fermentation experts and advance the science of biotechnology. The idea is to benefit the students and also supply the industry with "a pipeline of well-educated, motivated graduates who can step right in and help the companies that they choose to work with. It’s a win-win."

A representative from UW also noted how the course would also benefit the state of Wisconsin, where the brewing industry provides 63,000 jobs and creates an economic impact of $6.8 billion per year.

Anyone else wanting to go back to school?

TAGS [ BEER SCHOOL | BEER APPRECIATION | APPALACHIAN STATE ]

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