There’s a difference between being a beer lover and an elitist d-bag. Here are 10 signs to indicate that you may have crossed the line.

1. After mowing the lawn you consume an Arrogant Bastard because you have trouble admitting that a light beer is worthy

2. You’ve gone from simply critiquing other people’s beer choices to critiquing the beer AND their glassware choice

3. You don’t bother asking bartender(s) for recommendations because you assume you’re the one who should be schooling them

4. You won’t even consider purchasing a six-pack that costs less than $12

5. Your pets, boats and/or children have beer-related names

6. You can pronounce "Reinheitsgebot" and work it into everyday conversation whenever possible

7. You make unsolicited suggestions to others shopping in the beer aisle

8. You’ve left a party because the selection wasn’t up to your standards

9. You can’t seem to socialize at a bar without getting preachy

10. You’re feeling defensive after reading this list

TAGS [ BEER SNOB | CRAFT BEER ]

Last week we posted what we thought was a hilarious "Truth in Beervertising" ad from the very clever folks at Breckenridge Brewery. We were thirsty for more (wondering how many puns one blog post can contain, are you? Prepare to be amazed) and after viewing the other three ads, we take great pleasure in reporting that they’ve officially raised the bar with this campaign. Whoever drafted the scripts for these things is one smooth hoperator. We can’t help but wonder what else they’ve got brewing… perhaps we’ll ponder it over a bottle of their Pandora’s Bock later.

Here’s the Gravity Activated Pouring System spot to get you started. Enjoy!

TAGS [ BRECKENRIDGE BREWERY | BEER ADS | CRAFT BEER ADS | FUNNY BEER ADS ]

A sign outside of Pittsburgh’s Stroll Inn reads, "If the Pirates lose, you win," alerting passers-by of a promotion that plays on the Pirates’ 19 year losing streak. [bucsdugout.com]

J. Pat Carter/Associated Press

Apparently for every game the MLB team loses, the pub knocks another 5¢ off of the price of a pitcher of beer. A regular customer of the Stroll Inn was quoted in saying that they’re "having fun, trying to bring in more people, actually, to come and watch the games."

As a diehard Buffalo Bills fan, I know a thing or two about losing streaks. While some people may have felt that a promotion such as this is disrespectful, I think it’s a funny way to get people out of their houses and into the establishment. Just because patrons get a little something extra when their team loses doesn’t mean they’re not still rooting for the team.

Cheers to the Stroll Inn for their creative marketing effort and for not letting such a long losing streak get them down.

TAGS [ PITTSBURGH PIRATES | STROLL INN ]

Pete (KegWorks draft beer guru and model) sent me a link to artobserved.com this morning, featuring a French artist’s latest work in Berlin.

Cyprien Gaillard’s piece, The Recovery of Discovery is a piece that displays engagement with the built environment and its destruction. Created from hundreds of cases of beer—72,000 bottles to be exact—Gaillard’s pyramid will actually complete itself through destruction. The exhibit opened on March 27, when visitors were invited to rush the pyramid of beer, open boxes and drink what they like. This piece of art will be in a continued state of extirpation through May 22, 2011.

From the opening of the exhibit, "viewers have climbed onto the beer-box pyramid, which is easy given that the boxes form a natural step. When opening a box, or grabbing a beer from an already open box, the viewer participates in the removal of a single architectural piece of the installation, and adds to its destruction."

The beer pyramid is now in ruins, glass smashed everywhere, boxes tossed around without care. Gaillard has done installations of this nature before, and I for one hope he continues in these endeavors, for the love of art and the love of beer.

TAGS [ BEER PYRAMID | KW BERLIN | RECOVERY OF DISCOVERY | CYPRIEN GAILLARD | BEER ART ]