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The KegWorks Blog

Archive for May, 2011

Maker’s Mark Hits TV For The First Time Ever

Tuesday, May 10th, 2011

For the first time in history, Maker’s Mark Kentucky Bourbon is hitting TV airwaves, with its very own commercial. The ad goes live tonight, during Deadliest Catch, but you can catch a sneak preview right here.

From the mouths of the fine folks at Maker’s Mark themselves, "It isn’t about hype. It isn’t about showing off, and it isn’t the official sponsor of the game. Maker’s Mark® is simply about enjoying the game. Handmade in super slow motion, Maker’s Mark is a full flavored bourbon with a smooth an easy finish. Or as our founder said: "It is what it isn’t.™"

Have yourself a nip of Maker’s today to celebrate their first TV ad in history.

Cheers!

TAGS [ MAKER'S MARK | BOURBON WHISKEY | BOURBON AD ]

The Barrel-Aged Cocktails Craze

Monday, May 9th, 2011

We’ve all heard of barrel-aged spirits, beers and wines, but aging cocktails? This is one of the newest trends in the classic cocktail craze. It started just a few years ago in London with Tony Conigliaro, who began aging the cocktails he mixed in bottles and oak barrels [TimesColonist.com] and now more and more mixologists around the world are trying it out themselves.

Trendy bartenders are aging cocktails like Manhattans, Sazeracs, Pimm’s Cups and more. What exactly does oak give to a cocktail over time? "Oak not only smoothes the edges of the drink without diluting it the way mixing it with ice does, but it creates its own flavors, all those rich, warm, spicy, fruity and toffee notes we love in whisky or cognac."

While bottle-aging doesn’t lend external flavor to cocktails, it allows the cocktail’s own ingredients to meld over time, creating a richer, more complex experience. Some bartenders are even further aging their oak-aged cocktail batches in bottles to provide patrons flights of different cocktails as a menu option.

I love all of the new ideas coming out of the classic cocktail revival over these past years. Cheers to the innovative minds in the bar scene. Can’t wait to taste your wares.

TAGS [ COCKTAILS | BARREL AGED | MIXOLOGY ]

Homebrewed Wedding Favors Are All the Rage

Monday, May 9th, 2011

I’m a bit of a wedding expert. I have yet to be married myself but I’m totally qualified to play the leading lady if they ever make a sequel to 27 Dresses. I’ve been a bridesmaid several times so far and I’ve actually lost count of number of weddings I’ve attended since I graduated college just five years ago.

I’ve witnessed some really exceptional ceremonies and had a blast at all kinds of receptions but one thing I’ve yet to see is homebrewed beer given out as a favor. With craft beer more popular than ever and the hobby really exploding, it’s becoming more and more common for couples to give out a special brew with a commemorative label. Personally, I love the idea. A quick Google image search turned up these results (among others.) Enjoy!

Beer Wedding Favors

Beer Wedding Favors

Beer Wedding Favors

Beer Wedding Favors

Beer Wedding Favors

Beer Wedding Favors

Beer Wedding Favors

Beer Wedding Favors

Beer Wedding Favors

Beer Wedding Favors

TAGS [ BEER | WEDDING | FAVORS ]

Samuel Adams Hops School Now In Session

Friday, May 6th, 2011

Jim Koch, founder of Samuel Adams, thinks it’s high time people got to know their hops. [penfieldpost.com] I couldn’t agree more.

Samuel Adams Latitude 48 Deconstructed IPA

The brewery has released a brand new 12-pack, Latitude 48 Deconstructed IPA, which features 2 bottles of their original Latitude 48 IPA, plus 2 bottles each of 5 variations on the brew. Each of the 5 variations on the IPA will showcase a single type of hops so that the taster can gather a clear idea of how each hop variety tastes and smells.

Koch hopes to show drinkers the difference in each of the 5 hops, particularly the difference between American and European hops. The 5 hops being showcased in the 12-pack are Ahtanum, Simcoe, Zeus (American), East Kent Holdings (English) and Hallertau Mittelfruh (German).

I’m really looking forward to picking up a pack and experiencing each variety of hops on its own. It’s something that even avid beer drinkers don’t often have the opportunity to do since hops are most often mixed together to create a more balanced flavor. Have you tried Latitude 48 Deconstructed yet? Let me know how it went!

TAGS [ SAMUEL ADAMS | LATITUDE 48 DECONSTRUCTED | SINGLE HOP | IPA ]

Beer Geek, Beer Nerd, Beer Dork or Beer Dweeb: Which Describes You?

Friday, May 6th, 2011

I came across this interesting Venn Diagram and it seemed like something I should share with you, my fellow enthusiasts. Take a look and see where you fall.

Venn Diagram

As an overly social person, I’d put myself in the Beer Geek realm, as it’s a nice blend of intelligence and obsession. What about you?

TAGS [ BEER GEEK | BEER NERD ]

A Birthday Beer and Food Pairing

Thursday, May 5th, 2011

For my girlfriend’s birthday I decided to combine two of our passions, beer and food, for a unique gift idea. This 3-course meal didn’t have a particular theme by any means but was more of an experiment to test some of my own pairing abilities. I’m new to the pairing game and I think for my first shot at a multiple course meal, it turned out well. This particular review isn’t as detailed as I hope future ones will be because after all, it was her birthday and I was trying to pay a bit more attention to her.

Wisconsin Belgian Red with Chocolate Truffles for Dessert

Appetizer
Bacon-wrapped Pineapple
Middle Ages Swallow Wit

Like most men, and many women, I’d say I’m a sucker for bacon. Morning, noon, and night, it’s always a hit. For this appetizer I decided that adding pineapple to the mix would be a unique way of contrasting the two flavors together; the pineapple sweetness contrasting the saltiness of the bacon. For a few extra style points I sprinkled some brown sugar on the bacon to add to the sweetness of the fruit.

Middle Ages Wit made sense to me because it has a very clean and neutral taste. There is a moderate level of sweetness but overall I was looking for a beer that wouldn’t clash with the already contrasting flavor of our hors d’oeuvres and really showcase the food.

Note: This course turned out the best in our opinion.

Entrée
BBQ Salmon
Great Divide Grand Cru

Instead of running with a regular chicken or beef, salmon seemed like a good way to put a twist on the BBQ style I wanted for an entrée. Plus, it was a little cold to pull out the grill, so instead of shooting for a classic BBQ dish inside, I figured why not try something new. I marinated two cuts of salmon in original Dinosaur BBQ sauce for an hour, cooked them in a frying pan, and dashed on some soy sauce for some oriental flavor.

My goal was to make this course very filling. I wanted it to give us an "I’m almost too full for dessert" feeling, which is actually part of the reason I chose the Grand Cru. Apart from simply being one of my favorite styles, Grand Cru is a bit more rich and full bodied than most brews. The sweetness did play very well with the BBQ sauce, giving it a great compliment from dish to glass. However, the richness of the beer didn’t quite go as well as I’d hoped with the general taste and consistency of the salmon. This beer seems more appropriate for a traditional hardy BBQ dish (like one of the ones I avoided.) Oops.

Dessert
Dark Chocolate Truffles
New Glarus Wisconsin Belgian Red

I’d like to point out that these truffles were handmade by yours truly. I do have to admit that they were a bit messy to make but well worth the trouble. The truffles were very rich and dark. I rolled a few in a pepper infused cocoa powder for a little extra kick.

New Glarus Wisconsin Belgian Red is another favorite and actually very hard to find. Luckily I had a friend who had a few extra bottles lying around for this special occasion. (Thanks again!) This beer is thin, sweet, and loaded with cherry flavor. It has more of a wine or juice quality to those of you not accustomed to the style.

Sadly this pairing didn’t go as well as I had hoped. While both the truffles and New Glarus were delicious on there own, they did not seem to mesh particularly well. The beer was almost too sweet in comparison to the very dark chocolate. I was trying to contrast the flavors and in the end the gap was a bit too wide for my tastes. After just having the Grand Cru I was trying to steer clear of something even more filling like a chocolate stout to match the truffles. In hindsight, a fruit-based dessert might have been more appropriate for the New Glarus.

Overall I’d say the dinner was a success. Even though some of the pairings didn’t work out as well as I had hoped, every thing on its own was still delicious. It also gave me a chance to give beer pairing a shot, something I look forward to doing more of in the future. Most importantly I got to spend a romantic night with my girl and show off a little of my inner beer nerd. Just ask her, I was "geeking out" the whole time. She will actually be working with me on future beer and food pairing endeavors and luckily for everyone, she’s a better cook than I am.

TAGS [ BEER FOOD PAIRING | BEER AND DESSERT ]

BrewDog’s Flagship Brewery Coming 2012

Thursday, May 5th, 2011

In order to supply the demand of beer before their flagship brewery outside of Aberdeen is built (2012), BrewDog has been making about 8% of their brews (mostly 77 Lager and Zeitgeist) at Meantime Brewing in London since early 2011. Oddly, Meantime produces less beer than BrewDog themselves but as we all know, BrewDog is about quality, not scale. The partnership has been a helpful one.

BrewDog Brewery in Aberdeen
Image Credit: BrewDog Hop Propaganda Issue 9

Although it’s amazing to have partnered with a great brewing company like Meantime until their flagship brewery is built, I must admit I’m rather stoked about the promises that come with their near-Aberdeen location. According to Hop Propaganda, the monthly BrewDog newsletter I receive:

It looks like we have been given permission to use our preferred option which is a full water treatment plant meaning we can reuse as much of the water as possible and return the balance of water, completely treated and clean into a local stream. The idea with the new facility is to make it as environmentally friendly as possible and completely carbon neutral. This will be achieved through heat recovery, re-use of water, a bio-mass generator and permission dependent also a windmill.

Not only will BrewDog be able to brew up more delicious beer but they’ll also be giving back to the northeast Scotland environment! They hope to begin building late 2011 and operational in summer of 2012. That’s cause enough for celebration to me.

TAGS [ BREWDOG | ABERDEEN | BREWERY | MEANTIME BREWING CO | FLAGSHIP BREWERY ]

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