The fine folks (and genius marketers) at BrewDog are at it again! They’ve released their latest limited edition beer, "Never Mind The Anabolics," just in time for the Summer Olympics. The only thing is competitive athletes can’t drink it, unless they want to be disqualified.
Brewed with eight performance-enhancing ingredients, it will never be the official beer of the London Olympics. However, I’m fairly certain that’s the point.
Enjoy their creative (creatine-fueled) antics with a small side of irreverence in this promotional video.
Even though I’ll probably never taste the beer, I am somehow already enjoying it.
Well done, gents. Well done.