The fine folks at Tröegs have provided about nineteen seconds of quality comic relief for an industry that can sometimes take things a little bit too seriously.

We’re not saying the craft beer industry isn’t awesome – we’re just saying that sometimes it’s easy to get caught up in the details and lose sight of the big picture.

Is it important to pour a beer well? Absolutely.
Is it important to use the right glass? You betcha.
Does drinking a handcrafted beer have to be as ostentatious and pretentious as some people make it out to be? No way.

Remember that as you watch this well done advertisement, and just enjoy it for what it is – a joke. Then go buy some of their beer.

Just kidding. Kind of.