KegWorks
 
877-636-3673 Shopping Cart:
The KegWorks Blog
«
»

Craft vs Crafty Beer: A Campaign to Label What’s Real

Friday, December 28th, 2012 by Pete

I read this article this morning about the intentional confusion created by large multinational brewers in their attempt to grab a piece of the fastest growing sector of the beer market: craft beer.

Tired of watching mainstream beer sales fall while the craft beer craze soared, large international companies like MillerCoors and Anheuser-Busch InBev have hijacked the playbook of small, independent brewers. The results are faux "crafty" beers like Blue Moon and Shock Top, which appear to be created by smalltime operations, while actually being produced by the world’s largest brewers. Naturally, the authentic little guys aren’t pleased.

I have a simple idea: why don’t craft brewers who are members of the Brewers Association put the BA logo on their packaging to distinguish their true craft beer from "crafty" imitators?

Campaign to Add Brewers Association Logo to Members' Beer Labels

Other food and beverage trade associations do this. I see logos on packages certifying food as local, organic or from a particular region… why not a logo that lets the consumer know this is a real craft beer?

Digg!
Submit to Del.icio.us
Submit to Reddit

One Response to “Craft vs Crafty Beer: A Campaign to Label What’s Real”

  1. Hannah Says:

    Pete, I couldn’t agree more on this issue. I hope you get the ball rolling with this article!

Leave a Reply via Facebook



Leave a Reply via Blog Comments


Secure Shopping
Help Wanted? What's On Tap Business As Usual The Fine Print
Gift Cards About Us Customer Care International Orders Returns & Exchanges Contact Us Our Address KegWorks Blog B2B: Business Blog How-To Center What's New! Facebook Twitter Google+ Commercial Sales Media Contact Press Page Sell To Us KegWorks - The Store Careers at KegWorks
Mobile Site
Privacy Policy Terms of Use Site Index
Member Logos


© 1998 - 2014 KegWorks.com.  All rights reserved. | 1460 Military Road in Buffalo, NY 14217