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The KegWorks Blog

“Brew & Renew” Beer-Based Massage Therapy

Friday, April 19th, 2013 by Caleb Houseknecht

When I think about relaxing, I think about a lot of things really, many of which are probably not tasteful considering our audience of sophisticate blog readers. But two of my top picks would definitely be beer and massage therapy.

I recently had my first massage, and I have to say, I don’t know how I ever lived without them. Beer, on the other hand, I’ve been acquainted with for quite some time. I guess I’ve never thought about combining these two relaxation passions, because the only feasible way to do it would be to drink a beer during the massage. But you’re laying down, so it might be difficult. Unless…beer-based massage therapy?

Enter “Brew & Renew” spa treatments, a collaboration between Crazy Mountain Brewing Company and the Four Seasons Spa & Resort in Vail, Colorado.

This is the real deal. It kind of sounds and looks like a joke, but it’s not. It’s a new thing for the Vail resort, and the treatments range in cost from $45 to $225, including an Amber Ale Foot Soak, Cara De Luna Black Ale Wrap, Stout Scalp Treatment, and a Lava Lake Pub Scrub.

Brew and renew pic 2

The Amber Ale Foot Soak is described as “a perfect remedy for a long day on the slopes.” The foot bath is “filled with a fresh beer from Crazy Mountain Brewery’s Amber Ale batch. The guest enjoys an Amber Ale while relaxing with a crushed barley and malt foot scrub, finished off with a light foot rub, using hop oil. “

You’re probably thinking, Yeah, this sounds cool, but does it actually do anything? According to the Four Seasons website, it does. Under each therapy, there’s a separate paragraph listing the key benefits of the treatment. For the Amber Ale Foot Soak, the benefits are as follows: “The yeast from the beer bath promotes a purifying and cleansing effect on the feet. Extremely beneficial for any mild fungal issues, the scrub benefits circulation and removes excess skin buildup making the feet smooth and fresh.”

The Spa is also offering a “Brewsage,” a standard massage incorporating hop oil, and a full body soak called the “Beer Brew Bath.” Visit the Four Seasons Vail website for more on each therapy.

So the moral of the story is, if I’m ever in Vail, Colorado, you’ll know where to find me. Also, sorry (or you’re welcome) for all the pictures of half-naked dudes.

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