A few of the 160 taps at the Tap House Grill in Seattle (Picture Courtesy of BeerLens.com)
If you had to guess, which country would you say consumes the most beer? It’s not Canada, Ireland, or America, although those would be my three guesses, quite possibly in that order. It’s the Czech Republic, ringing in at 132 liters per person, per year.
That’s about 4,463 ounces of beer per person, per year. Approximately 372 12-ounce cans. About one 12-ounce beer per person, per day. And everyone doesn’t drink, so those who do are drinking more than one a day.
But I’m getting off track. America comes in heaving at 12th place behind countries like Estonia, Lithuania, and Finland. No medal, not even in the top ten. As if we have no beer bragging benefits. But wait, a tiny shimmer of hope in the distance. Diversity. Variety. Choices.
Sweet sweet America. Land of choices. While we don’t drink the most beer, we surely enjoy a variety of it. In fact, no other country ranks above the States in regards to the number of different beers brewed here. Actually, no other country comes close.
So don’t give your customers the standard "Bud, Bud Light, Coors, Coors light, Michelob Ultra, and Corona" line, when they ask about your beer selection.
While there’s nothing wrong with carrying those beers, and offering them to your customers, why not give them a few more choices? We’re not in a race to consume the most beer. There’s about 10 million Czechs out there who have that securely in their grips. But we are defending a varietal title, and also a commitment to service. So give the people what they want. Defend this varietal land.