I may do everything in my power to steer clear of chain restaurants, but I can’t help but think that TGI Friday’s has the right idea with their new ‘Buy Your Friend a Beer’ Facebook application. In fact, I hope that local, non-chain establishments might take a cue from this and consider offering a similar deal in the future.
Facebook users 21 and over can use the app to send $5 e-gift cards to friends and family, redeemable at any TGI Friday’s for beer, food or non-alcoholic beverage of choice. As for the beer, Friday’s is even extending their normally lacking beer selection to include regional craft favorites like Goose Island Honkers Ale, New Belgium Fat Tire, Harpoon IPA and more.
Want to get in on the ‘Buy Your Friend a Beer’ action? Stop on by TGI Friday’s Facebook page, hit the ‘like’ button and you can buy up to 5 beers for anyone you know, providing they (and again, you) are at least 21 years of age.
Here’s hoping that other restaurants and pubs, especially one-off local favorites, start playing around with social media this way. This day and age, I can’t think of a better way than tapping into Facebook, Twitter and the like to bring more customers to the table.
[techtags:TGI FRIDAYS, FACEBOOK, BUY YOUR FRIEND A BEER, APP]