A Facebook 'Buy Your Friend a Beer' App

I may do everything in my power to steer clear of chain restaurants, but I can’t help but think that TGI Friday’s has the right idea with their new ‘Buy Your Friend a Beer’ Facebook application. In fact, I hope that local, non-chain establishments might take a cue from this and consider offering a similar deal in the future.

Friends with Beer

Facebook users 21 and over can use the app to send $5 e-gift cards to friends and family, redeemable at any TGI Friday’s for beer, food or non-alcoholic beverage of choice. As for the beer, Friday’s is even extending their normally lacking beer selection to include regional craft favorites like Goose Island Honkers Ale, New Belgium Fat Tire, Harpoon IPA and more.

Want to get in on the ‘Buy Your Friend a Beer’ action? Stop on by TGI Friday’s Facebook page, hit the ‘like’ button and you can buy up to 5 beers for anyone you know, providing they (and again, you) are at least 21 years of age.

Here’s hoping that other restaurants and pubs, especially one-off local favorites, start playing around with social media this way. This day and age, I can’t think of a better way than tapping into Facebook, Twitter and the like to bring more customers to the table.

[techtags:TGI FRIDAYS, FACEBOOK, BUY YOUR FRIEND A BEER, APP]

3 Comments

  • Brad Brighton June 11, 2011 @ 11:48am

    This is a good thing. It’s a validation of the notion that social can be a benefit to people *and* businesses without having to alienate people.

    In fact, the rehumanization of interactions just like this is a primary motivator for my building the It’s On Me! Real-world Social Gifting app on Facebook (which, for example, has Buckbean Brewing Company, a Reno, NV craft brewer, doing just this sort of thing: pints, growlers, and more you can give to your friends via their Facebook page).

    Look up Buckbean on Facebook and check it out.

    -brad

  • Steve Johnson June 13, 2011 @ 7:13pm

    Folks – this idea isn’t new at all. Bartab has been letting users all over the US send REAL drinks to their friends at almost 700 establishments. And the cost? $2 total for each beer, drink, shot or glass of wine. You pay $1 for the coupon and $1 at the bar when you redeem your drink.

    It’s a simple facebook app that works on iphones, droids and blackberry’s alike.

    And – you get a bunch of really nice, cool local bars and restaurants, so your choice isn’t limited to one place.

  • Hannah June 14, 2011 @ 8:42am

    Steve Johnson – Decent! Thanks for letting us know about it – would rather support local establishments any day.

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