Age Verification on Boozey Websites Is A Waste of Time

Hey the Internet, I’ve got a beef with you.

Sure, you make the world a smaller place and offer seemingly countless ways to develop (and sustain) substantive relationships with people in all corners of the globe. Yeah, of course you’ve revolutionized a wide swath of industries and the very idea of what it means to be a successful business in the 21st century. And fine, I’ll give you credit for giving us all access to a seemingly endless repository of knowledge and information, the likes of which could never be contained by an actual, physical library that’s any smaller than the entirety of Asia.

But seriously, what’s up with asking me to type in my age before I visit a website about booze?

Age Verification

This is dumb. (Photo via

I just don’t get it. Are there really a lot of underage kids trying to get their kicks by visiting the Miller Lite website? And even if there are…who cares? It’s not like you can reach into your computer screen, grab a brew, and get down to the business of binge drinking in the comfort and solace of your own computer room. (Brief note: if anyone has this technology, please let me know).

Honestly, this seems like an over-extension of the nanny state. Somewhere along the line, someone with some degree of power decided that any exposure to the horrors of alcohol will warp the delicate minds of our youth. Does it matter if that exposure is via a pixelated image on a website? No, evil is evil. Or so says the people with opinions that actually matter.

Look, I (nor KegWorks) don’t condone or encourage underage drinking in any capacity. And I’m well aware that there are many people who don’t have a healthy relationship with booze. But I’m pretty willing to go out on a limb and say that alcoholics aren’t formed on Firefox.

Furthermore, this “age verification” process has literally no backbone. A nine-year old with even a rudimentary grasp of mathematics and a slight penchant for telling white lies can easily pass themselves off as a septuagenarian without fear of reprisal in any form. So basically, this process does nothing more than be annoying.

At the end of the day, this is a small complaint. It’s really not that much of a hardship for me to type in my age. But that’s not really the point. The point is that this is clunky, unnecessary, and completely ineffectual. It just really grinds my gears you guys.

But, what do you think? Do you believe that the age verification screen serves as an actual deterrent for underage drinkers? Or perhaps it offers some other benefit? Or is it just a pain in the neck that does little more than waste our time? Hit us up in the comments and let us know!

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