The beer world offers no shortage of experimentation. Take a trip down to your local bar and you’re likely to be exposed to any number of off-the-wall brews featuring zany ingredients, unexpected flavors, or some combination of both. But through it all, there’s been one constant (or at least pretty constant): beer is supposed to taste like beer.
Well dear reader, it’s time to throw that rule out the window.
Beer giant Anheuser-Busch (brewer of noted macro powerhouses like Budweiser and Bud Light) has announced the latest addition to its family of beers: Oculto, a beer brewed to taste like tequila.
Oculto will be made with blue agave (the primary ingredient in traditional tequilas) and will be blended with beer aged on tequila barrel staves. It comes in at 6% ABV, a level certainly higher than traditional macro brews, but well below actual tequila.
“The product targets a U.S. market that AB InBev has “had trouble pursuing” since it bought Mexican brewer Grupo Modelo SAB de CV for $20.1 billion in 2013, said the WSJ. Mexican beers such as Modelo Especial and Dos Equis were up 17% in the US through September, according to Beer Marketer’s Insights, a trade publication. Corona is the top-selling import.
When AB InBev bought Modelo, it had to give up U.S. import rights for that company’s most prominent Mexican beers—Corona, Modelo Especial and Pacifico—because of antitrust concerns.”
Of course, it’s likely that this (like Miller Fortune) is also an attempt to resonate with Millenials, who’s consumption habits have proven to be decidedly more spirit-heavy than previous generations.
Oculto won’t be available until Spring 2015, so we’ll reserve any opinion on its taste until then. But in the meantime, we’d love to hear what you guys think. Is this a beer that you’ll try? Are you intrigued by the idea of crafting brews to have a more “liquor-like” flavor profile? Let us know!