Anheuser-Busch Announces Oculto, A Beer Brewed To Taste Like Tequila

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The beer world offers no shortage of experimentation. Take a trip down to your local bar and you’re likely to be exposed to any number of off-the-wall brews featuring zany ingredients, unexpected flavors, or some combination of both. But through it all, there’s been one constant (or at least pretty constant): beer is supposed to taste like beer.

Well dear reader, it’s time to throw that rule out the window.

Beer giant Anheuser-Busch (brewer of noted macro powerhouses like Budweiser and Bud Light) has announced the latest addition to its family of beers: Oculto, a beer brewed to taste like tequila.

Oculto will be made with blue agave (the primary ingredient in traditional tequilas) and will be blended with beer aged on tequila barrel staves. It comes in at 6% ABV, a level certainly higher than traditional macro brews, but well below actual tequila.

TheDrum.com reports:

“The product targets a U.S. market that AB InBev has “had trouble pursuing” since it bought Mexican brewer Grupo Modelo SAB de CV for $20.1 billion in 2013, said the WSJ. Mexican beers such as Modelo Especial and Dos Equis were up 17% in the US through September, according to Beer Marketer’s Insights, a trade publication. Corona is the top-selling import.

When AB InBev bought Modelo, it had to give up U.S. import rights for that company’s most prominent Mexican beers—Corona, Modelo Especial and Pacifico—because of antitrust concerns.”

Of course, it’s likely that this (like Miller Fortune) is also an attempt to resonate with Millenials, who’s consumption habits have proven to be decidedly more spirit-heavy than previous generations.

Oculto won’t be available until Spring 2015, so we’ll reserve any opinion on its taste until then. But in the meantime, we’d love to hear what you guys think. Is this a beer that you’ll try? Are you intrigued by the idea of crafting brews to have a more “liquor-like” flavor profile? Let us know!

13 Comments

  • Hattie March 17, 2015 @ 7:19pm

    I’m currently drinking it and it is VERY strong I tequila flavor…as tequila is usually done in shot form this is not necessarily one to sip. I’m originally from the UK and loved the beer Desperados, another tequila flavored beer, as it has a much more subtle and sweet flavor. I will be very happy with the day when Desperados is widely available in the USA. This is too strong in flavor for me so I won’t be buying this again

  • Tammy March 18, 2015 @ 1:48am

    Love the taste, love the bottle!!! Never stop making it!

  • Alan March 21, 2015 @ 4:11pm

    I just had my first bottle today, was a little skeptical but I Loved it , Looks like I found my new Summer drink !

  • BarmanKauai March 22, 2015 @ 2:50am

    Gold tequila first, light lemon second, then light and sweet bready beer finish. Very light in color for a 6%. Another designer product, we’ll see if it catches.

  • Holly March 23, 2015 @ 5:32pm

    Tried a bottle from the weis market, I really liked it so I stopped at the local beer distributor and got a case on Friday. I really enjoyed the taste, they go down very easily. I would tell my friends about this.

  • Miguel March 24, 2015 @ 11:06pm

    I found this yesterday at a local specialty market. It looked intriguing, so I bought a six pack. I really like that about it. The beer has a complex flavor, It is not heavy, like many beers at or near 6% ABV. I enjoy the Dia de los Muertos theme too. I’m curious to see if it retains its taste complexity over time if it becomes more and more mass-produced, formulas are tweaked and tequila barrels lose their happy flavor molecules. (If it is done like wine, they will be replaced in a timely manner.) Maybe I will save a bottle and compare a year or two from now.

  • Mike May 3, 2015 @ 9:55pm

    The bottle caught my eye so I tried it in a mixed six pack. Love it!

  • chad May 14, 2015 @ 8:39pm

    Love it!! Been drinking it since it came out. Its all I drink now hope it doesn’t get discontinued.

  • mikell June 16, 2015 @ 8:51pm

    Had my first at the beach this past week, has an awesome taste greazt beer to just set and relax with. Hope its around for a while.

  • Googleuser August 29, 2015 @ 11:49pm

    I was looking for Montejo at my local grocery store and stumble upon Oculto, great pick with agave flavor. I will continue drinking it, as long as it is available.

  • Don March 17, 2016 @ 3:56am

    Really love the flavor. Only beer I now drink.

  • Kerry August 14, 2016 @ 12:51pm

    Well, I reached a cross roads. I’m a micro brew drinker, so I’ve always avoided anything Anheiser Busch. Since I really, really like the taste of tequila, I made an exception tried this beer. I really liked it. It’s a great summer beer. So thought I’d make an exception. Now, I’m having a hard time finding it in my area. I’ll keep looking, but summer is almost over.

  • Glenn December 22, 2016 @ 5:34pm

    This is our favorite beer but we are currently having to drive distances to purchase, but worth it.
    Please do not discontinue!

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