Breaking Beer News – AB InBev to Brew Bass for the U.S. Market

According to an intercepted letter, AB InBev has plans to start brewing the popular and historic import Bass Pale Ale in the United States at their Baldwinsville, NY brewery. Bass Pale Ale is one of the most notable English beers and its red triangle logo was actually England’s first registered trademark.

Bass Ale in the USA

Beernews.org reports that AB InBev explained, “In 2012, we will reintroduce Bass to consumers by investing in a variety of liquid innovations, packaging options and unique taste experiences. These actions will allow expansion of the brand in the United States and make Bass a more formidable competitor in the high end. To set the stage, we will begin brewing Bass for the U.S. market at the Baldwinsville brewery in June. This change will result in an immediate and significant benefit for wholesalers and retailers while requiring some minor adjustments at retail to accommodate the transition.”

So what does that mean for us here in the US? Not only will they switch from the European to the standard U.S. half barrel (adding approximately 25 additional 16 oz servings to each keg) the current keg coupler will change from a G System valve to the standard D System and distribution will likely increase.

[techtags:BASS ALE, ANHEUSER-BUSCH, INBEV]

13 Comments

  • Hannah June 15, 2011 @ 2:12pm

    Reintroduce Bass Ale to the US by changing the brand and very possibly, the recipe? Sorry, but Bass Ale is one of those imports I know I can always count on… at least, I could. Too bad.

  • Korey June 15, 2011 @ 4:12pm

    Baldwinsville NY WHAT UP!!!!! My home town just got even maltier.

  • Bob Quartell September 8, 2011 @ 9:51am

    Sorry that Bass Ale will no longer be imported into USA from England. It was fun while it lasted. How long will it take Anheuser-Busch to bland it down (anti-foaming agents, etc.)

  • Hannah September 8, 2011 @ 9:55am

    Bob Quartell – Sigh. I know. I’m afraid to even try an AB InBev version.

  • Bill March 31, 2012 @ 6:29am

    When InBev had Coors brew it in England, Bass suffered. Then Coors renamed & then closed the Bass Museum! Now this. InBev took a famous, awesome beer and turned it to shit.

  • Steve Phillips June 1, 2012 @ 4:56pm

    A lot of us will be looking for another brew.

  • Michael Leget October 6, 2012 @ 5:46pm

    Wow….just purchased a six pack and didn’t notice it was made in the USA until I got home. Tried a bottle and it is very disappointing….. now I’;m going to have to find another favorite beer because the “new” Bass just isn’t the same.
    You have ruined an excellent beer……

  • jsmyth December 16, 2012 @ 5:11pm

    After being a loyal Bass fan for many a year, I tried my first USA Bass. Needless to say I am quite dissapointed. It does not taste the same. Some things are better unchanged.

  • Donald Mooney June 25, 2015 @ 5:15pm

    Bass is my favorite Ale, I was shocked to see it was no longer traveling from merry old England. As it turns out the recipe is solid and it tastes the same. Problem is, it has vanished off the store shelves… so much for increased distribution???

  • Harry R. August 13, 2015 @ 7:07pm

    I also just purchased a 6-pack of Bass Ale,and as was reading the label discovered it’s now brewed in the U.S. After it’s gone, I will not longer purchase anymore. It’s NOT the same.

  • Harold Jordan September 16, 2015 @ 3:50pm

    Genuine Bass has to be brewed with Burton-On-Trent water to achieve the deep satisfying taste. Something to do with sulphur in the water, I believe. The traditional draught (handpull) Bass in the UK is brewed under contract for AB Inbev by Marstons at their Burton brewery, and is still excellent, as are all Marstons “Burton” Ales.

  • Robert Avitabile October 10, 2015 @ 5:59pm

    I have not had Bass Ale in a few years, because it was hard to find.I Bought a 12 pack the other day,and noticed a change in the taste, then looked at the bottle and saw it is made in USA now. That’s the end of my Bass Ale drinking. It used to be my favorite import, now, time to look elsewhere.

  • Bruce Felgen January 24, 2016 @ 2:56pm

    Sorry to see Bass is now contract brewed by AB Inbev in America. My Black and Tan was not the same, I’ll have to try the Bass by itself-BUT…… ( Someone Import Whatney’s Red Barrel-please?)

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