According to an intercepted letter, AB InBev has plans to start brewing the popular and historic import Bass Pale Ale in the United States at their Baldwinsville, NY brewery. Bass Pale Ale is one of the most notable English beers and its red triangle logo was actually England’s first registered trademark.
Beernews.org reports that AB InBev explained, “In 2012, we will reintroduce Bass to consumers by investing in a variety of liquid innovations, packaging options and unique taste experiences. These actions will allow expansion of the brand in the United States and make Bass a more formidable competitor in the high end. To set the stage, we will begin brewing Bass for the U.S. market at the Baldwinsville brewery in June. This change will result in an immediate and significant benefit for wholesalers and retailers while requiring some minor adjustments at retail to accommodate the transition.”
So what does that mean for us here in the US? Not only will they switch from the European to the standard U.S. half barrel (adding approximately 25 additional 16 oz servings to each keg) the current keg coupler will change from a G System valve to the standard D System and distribution will likely increase.
[techtags:BASS ALE, ANHEUSER-BUSCH, INBEV]