BrewDog Instigates the World's Smallest Protest

In an attempt to change archaic UK licensing laws the bad boys of beer, BrewDog, held "The World’s Smallest Protest," led by a dwarf for one entire week.

BrewDog Protest to Change UK Licensing Laws

The current law states that beer may only be served in third, half or full pint measures. According to BrewDog’s newsletter, BrewDog hopes to "introduce the first change to draft beer measures for 300 years. Two-thirds of a pint is the perfect size for artisanal beers and will help to combat irresponsible drinking as well as introduce new audiences to the craft beer revolution."

BrewDog Protest to Change UK Licensing Laws

Cheers to BrewDog for consistently pushing the envelope and here’s hoping for the introduction of the two-thirds pint. Small for All.



  • Matt December 20, 2010 @ 9:10am

    Seriously? Is this law even enforced? I can’t even imagine how it could possibly be enforced if pubs decided to ignore it.

  • Hannah December 20, 2010 @ 10:07am

    Yah, I’m not sure – couldn’t they just not fill a pint all the way, in order to offer 2/3 sizes? I know that pubs in the UK use pints with the official crown pint seal, but if they’re not going to allow for 2/3 pints to be created, wouldn’t that be an option, be it “illegal”?

Leave a Reply

Your name is required.
Comment field is required.