This morning, a newspaper in the UK published an article titled “Brewing scandal over F***ing beer”. Captivated by the headline, I clicked on the link and read all about the bold Austrian brewery that has named their beer after their Austrian village, which just happens to have an English expletive for a name.
Image from Illegal Briefs Blog
Initially, the European Patent Office rejected their brand (because of the curse word) but once the brewery proved that the village actually exists, the EU officials were forced to give in.
The village is located near Salzburg, close to the German border and as it turns out, their claim to fame is the uncommon name. Apparently they’ve had problems with tourists flocking to the area to steal road signs. In the beginning, the village fought such popularity but now they’re ready to turn their frustrations into profit.
Brewery spokesman Stefan Fellenberg said: “In German the word for a lager beer is a Helles Beer, so we have also patented the name F**king Hell, which means lager from F**king of course.”
Stefan added that if F**king Hell beer was a success they planned to open similar small breweries in the neighboring German towns of Kissing, Petting, Wank and Piss.
Mature? Certainly not.
Profitable? Most likely.
When power of marketing combines with dirty minds, the possibilities are endless. Best of luck to the village and their beer.
[techtags:F**KING BEER, F**KING AUSTRIA, BEER NEWS]