A small brewery in Australia has run afoul of a very large entertainment company with their “Ho White” ad campaign for their Raspberry Ale.
The brewery is Jamieson and the entertainment giant (in case you did not guess it by the campaign title) is Disney. Although neither company seems to have much to say about the matter, all links to the online campaign are now dead. Personally, I think the campaign is clever and amusing with tag line “anything but sweet,” trying to show that Jamieson’s Rasberry Ale is a real beer, not a sugary sweet alcopop, by portraying a Snow White like character smoking in bed with seven debauched dwarves.
As amusing as I find this ad, the company who made it really should have known better than to poke the bear that is Disney. But then again, if they did not I would not be blogging about a small Australian brewery that otherwise would never come to my attention. What do you think?
[techtags:HO WHITE, JAMIESON, JAMIESON BREWERY, DISNEY, RASPBERRY ALE]