I have seen vodka makers try to distinguish themselves in a variety of ways with a variety of bottles and gimmicks, but I think Crystal Head Vodka takes the cake. This brand has it all:
- a European glass bottle shaped like a human skull
- an attachment to the supernatural legend of the 13 crystal skulls (think last Indiana Jones movie)
- Dan Aykroyd as a celebrity endorser
- a slick website
- a viral video campaign
- an exotic manufacturing process involving pure water from Nova Scotia and triple filtering the vodka through diamonds
Kudos to the marketing team behind this vodka! Your product has it all!
When I watched the video on the Crystal Head site, where Dan Aykroyd talks in a highly serious manner about the legend of the 13 crystal skulls and its connection to this vodka, I thought it might be a joke or viral promo for an upcoming movie. Boy, was I wrong. This is a real product. For somewhere in the neighborhood of $50 you can buy 750 ml of premium vodka in a glass bottle replica of a human skull. I don’t know how the vodka is—personally I think Stolichnaya is as premium as a vodka needs to be—but the bottle sure is cool.
So, if anyone out there reading this wants to send me a sample I would love to find out if the Crystal Head Vodka is as good as Crystal Head Vodka marketing.
[techtags:CRYSTAL HEAD VODKA, EUROPEAN VODKA]