Maybe not the most environmentally friendly business tactic, but it seems strangely effective. Can’t have bottled beer without bottles, and making your competition pay to make new bottles rather than reuse existing ones is pretty clever, pretty low but clever none the less. [see article]
In many other countries beer bottles and beer bottle crates are collected, washed and reused, unlike here, in the US, where glass is recycled or… whatever happens to it after the homeless people take it out of my recycling bin.
What do you think of tactics like these? Underhanded? Pure genius? Somewhere in between?
[techtags:BEER NEWS, PHILIPPINE BEER, BEER BOTTLES, SAN MIGUEL]