Free Beer! Get Your Free Beer!

You read it right. Free beer, beginning September 29th and lasting through mid-October! The only catch? It’s Budweiser.

Budweiser

According to Time.com, Bud is starting a new, national campaign… a campaign to give away 500,000 free beers around the country.

That’s 500,000 free Budweisers.

Why, you ask? Bud is hurting, my friends. The craft beer revolution is taking away a lot of sales from America’s macro beer giant. Of course, there are many people out there who don’t choose to pony up the cash to buy better-tasting craft brews… these customers are spending money on beers even cheaper than Budweiser! I assume they’re getting about the same flavor as Bud for less cash.

On September 29th, Bud will host a Budweiser National Happy Hour aimed at American hipsters, with hopes of getting them to not only try a Bud, but maybe even like it. They’re even teaming up with Facebook to make sure that kids turning 22 and older, during the promotion, will get a free Bud on their birthdays.

It’s worth a shot, right? I know I won’t be switching off of my favorite craft brews but I certainly wouldn’t turn down a free Bud if it was handed to me. And who knows? Maybe the hipsters will shift their brew of choice from PBR to Bud… stranger things have occurred.

Cheers!

[techtags:BUDWEISER NATIONAL HAPPY HOUR, FREE BUD, FREE BUDWEISER, FREE BEER]

7 Comments

  • Kelly September 23, 2010 @ 9:51am

    I can get free water from my tap…

  • Hannah September 23, 2010 @ 9:54am

    Kelly – yup, I’m with you. Like I said, I won’t be changing my craft beer buying habits but if it was offered, I would prolly drink a Bud, for old times’ sake.

  • Norman September 23, 2010 @ 10:16am

    When in Rome, do as the Romans do!

  • Andrew Henderson September 24, 2010 @ 12:33pm

    I’m a big craft beer fan. I recently moved into a new apartment and the previous owner left about 20 Budweiser bottles in the fridge. I guess she figured they shouldn’t go to waste. At first, I thought I “those will be there forever,” but soon found myself popping one open when my personal beer supply ran out. I have to admit, Bud tastes a lot better when it’s free. : )

  • Hannah September 27, 2010 @ 8:54am

    Andrew – I couldn’t agree more 🙂

  • Josiah September 27, 2010 @ 9:02pm

    Giving away 500,000 buds isn’t going to cost them very much. I would have liked to see 1 million. I drink all beer but i am happy to hear that the craft beer movement is at least making companies like Budweiser miller/coors uncomfortable.

  • Hannah September 28, 2010 @ 8:42am

    Josiah – Cheers to the craft beer movement! Here’s hoping it keeps that fire lit under macrobreweries’ butts.

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