I happened upon this article from auburnpub.com that positively warmed my heart. This past weekend, for the first time in about 40 years, the iconic Genesee Beer brewery sign lit up the Auburn night sky once again.
The last time the sign had been lit, according to the article, was in the early 1970s. The decision to leave it dark was made in an effort to conserve during the energy crisis. I’m unsure as to whether or not the restrung LED sign will be turned on each night now, but I’m happy to hear that Auburn locals came out in throngs to celebrate the lighting of this 60-year-old landmark. Cheers! [techtags:GENESEE, BREWERY, GENESEE BEER, GENESEE SIGN]