Genesee Brewing Company of Rochester, NY since 1878, is set to build the world’s largest beer can… make that three of the world’s largest beer cans! According to WHEC.com, each "beer can" holds exactly 36 million ounces of Genny beer.
How is Genesee completing such a feat? They’re actually wrapping their beer storage tanks to look like, and thereby promote, three of their top selling brews. Work began, just two days ago, on the humongous Genny Light can. The other two storage tanks will be outfitted in Genny Beer and Genny Cream Ale wrappings.
Cheers to Genesee and their new vehicles for beer marketing, whether you dig their brews or not… and thanks to Dave for passing the article along!
[techtags:GENESEE BREWING COMPANY, LARGEST BEER CAN, GENNY BEER, BEER NEWS]