Hey Ladies – Get Into Your Beer

New Belgium Brewing Co Rampant Ad
Click on the ad above to open larger, in a new tab.

It’s much harder to find a lady who cares about her beer than it is to find a guy who gets really excited about dry hopping. In fact, it’s so uncommon that I had a dude propose marriage after I answered his beer question while working the KegWorks booth at the Buffalo Home and Garden Show yesterday. I know my colleague and fellow blog contributor Hannah can certainly relate.

That being said, this ad for New Belgium’s Rampant Imperial IPA really resonated with me. I found it on the back cover of the latest issue of Zymurgy and I wanted to share it because I’m sure it speaks to Hannah and plenty of other beer-loving ladies who read this blog too.

While it’s entertaining and got a chuckle out of me, it also begs an important question. Why is it so exceptional for a woman to know something about beer? If I’d launched into a detailed explanation explaining the ingredients in the chocolate chip cookies I’d just baked, no one would bat an eye but because I know something about my beer, I’m some kind of rare occurrence?

While this state of affairs typically works in my favor, I also think it’s pretty lame.

That being said, this post isn’t a rant about the way things are so much as it’s an invitation for women to step it up. If you like beer, take it a little bit further and get into it – especially if you like it when guys respect you. It’s a fun, easy-to-get-passionate-about hobby and in most cases it seems to make you instantly more attractive to the opposite sex.

Sure, I understand we’re up against the age-old stereotype that beer is a manly man’s beverage but the times they are a-changing. When a burly, surly workingman has put in a long day and needs a thirst-quenching way to get away from it all he’s probably not turning to a stem glass full of Riesling – but there’s no reason his lady can’t come home from her awesome job, kick off her super cute wedges, cast her handbag aside, and teach her man friend something about what’s in their glasses. Judging from my own experiences, he’d probably like that.

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