Hey Magic Hat & West Sixth, Here’s An Idea

We’ve been sympathetically watching all of your legal drama unfold this week and we have something we’d really like you to consider. It’s kind of mind blowing – but if you both came to terms with it, it just might make this mess a whole lot easier.

Here it is: All creative work is influenced and changed by the work done before it

Now we’d like to disclose that we can’t take full credit for the idea, it’s actually from a book called Steal Like An Artist: 10 Things Nobody Told You About Being Creative – and the fact that we’re referencing it is pretty ironic if you think about.

The book is a New York Times Bestseller written by a guy named Austin Kleon and your lawyers should probably read it. Ryan Delmar, our photographer here at KegWorks, is obsessed with it because it’s full of really good ideas that he can use, and they all come from other people.

Kleon (sharing someone else’s idea) writes, “What a good artist understands is that nothing comes from nowhere. All creative work builds on what came before. Nothing is completely original.”

Now, we totally agree that the West Sixth logo does look eerily similar to Magic Hat’s – and we totally understand that they have a brand to protect. What we don’t get is why this has turned into such a sad, mean situation.

Particularly when it seems like Magic Hat is being a tad bit hypocritical. Here’s a compilation of Magic Hat logos and label designs that we put together to make our point.

While West Sixth’s logo is definitely similar to theirs, it’s abundantly clear that many of their own labels have been very obviously influenced by the work of others.

These similarities are not a result of Magic Hat’s label designers being dirty thieves, it’s simply because when it comes to art – nothing is original.

Here’s another idea: Why can’t you both accept this truth, stop all of the Facebook nonsense, and come to some kind of friendly agreement that involves a logo modification and a collaboration beer called “69”?

(Please note that I did not come up with that collaboration beer idea myself, our photographer Ryan mentioned it to me in an email and I also saw it in about 100 comments online.)

No Comments

Be the first to leave a comment.

Leave a Reply

Your name is required.
Comment field is required.