Hey Weyerbacher, Thanks for Rebranding

In 1995, a husband and wife team in Easton, Pennsylvania founded Weyerbacher Brewing Company and they’ve been making great beer ever since.

Blithering Idiot Barleywine is a personal favorite but I must admit, something has been bothering me about their beer – and it’s never found inside the bottle.

Here’s the thing; I studied advertising, I work in marketing, and Weyerbacher’s original logo and labels made me want smash every last bottle of their beer with a Branding 101 textbook.

When you’re marketing a brewery, there’s so much potential! It’s no big secret that you can have a lot of fun with it. From cool marks and standout bottle art to “You’re Not Worthy” style taglines, the identity you create will ultimately help people connect with the brand and also encourage them to stay loyal.

I mean, think about it. Dogfish Head, Flying Dog, and Brew Dog all do great job. It’s not just a dog thing, either. Jolly Pumpkin has a great brand, and I’ve already mentioned Stone – another prime example.

Weyerbacher was putting out great beer and then slapping this logo on it:

Old Weyerbacher Logo

Terrible, right? I mean, I don’t want to sound like a jerk but what kind of god-awful font is that? If this doesn’t scream “I was created in Microsoft Word in the early 90’s” – nothing does.

Again, their beer is really good. I wanted so badly for their branding to match.

Someone else (and by someone else I kind of mean everyone else) must have felt the same way because they’ve recently launched a new logo, and rebranded their packaging and their website.

Here’s what they’re working with now:

New Weyerbacher Logo

I’m not really a fan of clowns, but by gosh – I’ll take it!

Just look at the improvement. From this:

Hops Infusion Label

to this:

Last Chance IPA Label

So, I just wanted to thank Weyerbacher for their new (and very much improved) branding efforts.

It makes it just a little bit easier for marketing geeks like me to love you.

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