Nothing Goes with Hockey Like $1,000,000 Worth of Beer

Here in Buffalo, we love our hockey. When the U.S. Olympic Team was announced during the Winter Classic on New Years Day, I wasn’t surprised to see Upstate/Western NY natives Patrick Kane (Buffalo), Dustin Brown (Ithaca), Brooks Orpik (Amherst) and Ryan Callahan (Rochester) make the roster. There’s no doubt that we’re into the game around here but I don’t think that anyone would argue with me for saying that Canada has more hockey fans. Canadians have a different kind of love for the sport, a love we admire and a love we respect.

When Team USA beat Team Canada 6-5 in overtime to win the World Junior Championships last week, I was a bit surprised and of course pretty pumped. When I realized what the tournament did for Canada however (it was played in Saskatoon), I was in awe. Total revenue from the tournament was more than $24 million!

USA Hockey World Junior Champions
Photo: The Canadian Press

Just to be there cost fans $200 – $500 per person (making about $15 million in ticket sales) but concessions also generated $1.6 million, with more than $1 million in beer sales alone. Whoa.

It’s estimated that they sold around 144,000 beers during the game.

If they’re able to sell that much beer over there, they should look into installing a few ExactPour systems. Who knows, next year they could sell $2 million! Cheers, eh?


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