Think about your favorite beer for a second. Really picture the bottle (or can) in your head. What do you see? Can you envision the logo? The colors? The minute details that some dedicated designer threw in there to give it the little bit of subtle memorability it needed?
Beer companies take great care to present their product in a way that is visually expressive of who they are. They want us to take one look at the outside of their can and instantly imagine ourselves enjoying its luscious contents on some sunny Saturday.
But do you ever wonder just where some of these little design ideas came from? Why does Bass have a big red triangle? What’s up with Miller High Life’s “Girl on the Moon”? These are questions that must be answered.
Luckily, the ever popular MentalFloss.com recently published an article that shines a light on the hidden histories of all these iconic designs. Below are a few examples, but the whole article can be found by clicking the link below. Enjoy!
The Meanings Behind the Weird Symbols on 20 Beer Labels (via MentalFloss.com)