What are the essential elements to start a brewery?
Well, you need plenty of money to buy equipment and space. You need ample ingredients like hops, yeast, malts, and more. You need a marketing game plan to distinguish your brew from the rest of the marketplace.
And, of course, you need a beard.
It seems like beards and beer go together like peanut butter and jelly. They just seem to make sense for the no-fuss, down-to-business world of beer brewing. We’ve written before about Rogue using yeast from founder John Maier’s beard, but today’s story is a little something different.
It seems that Holy City Brewing out of Charleston, SC is on board with the whole beard and beers theme. In fact, they have a brew called Chucktown Follicle Brown which is served up in a can that features a man in a white cowboy hat with one hell of a remarkable beard.
One problem: the man in question, champion beard-grower Paul Roof, never gave his permission for his likeness to be used, and his employer, Charleston Southern University, is not happy. In fact, they’re so unhappy that they decided to fire Roof, an associate sociology professor.
Now, CSU (a small Christian liberal arts college) has the right to take whatever action they see is fit. But come on, this is ridiculous. The guy has an awesome beard and the beer industry loves awesome beards. It’s a match made in heaven. And is he less capable of teaching his students because his picture is on a beer can? Does that make him evil or incompetent? And if his claim that he didnt’ even give his permission for his likeness to be used is accurate, then this is really a problem.
Yeah, it’s fair to say that there are lots of questions swirling around this situation, but really, I just wanted to show you a picture of the beer can because it’s pretty glorious. Enjoy!