For the next seven years, which the New York Times reports as the biggest corporate sponsorship in NHL history, Molson Canadian will be the official beer of the National Hockey League. The NHL struck a $400 million deal with Molson Coors in Canada and MillerCoors in the US, as a North American partnership, which subsequently gives Coors Light sponsorship rights.
Image credit: Getty Images
According to the New York Times, this new deal "is more than twice as much as what the incumbent sponsors, Anheuser-Busch in the United States and Labatt in Canada, which are owned by Anheuser-Busch InBev, will have paid through this season."
Being that the beer sponsor is one of the NHL’s most valuable, I’m glad to hear such a substantial deal has been achieved. Besides, hockey wouldn’t be the same without beer.
[techtags:NHL, MOLSON COORS, MILLERCOORS]