This may not be the first time we’ve heard of a specific beer being launched with women in mind, but it certainly is pushing the boundaries of what’s been done before. In an attempt to gain back a loss in UK sales, Molson Coors is targeting women, as their research has shown that only 17% of UK women currently drink beer.
Animee is being promoted as a 4% ABV "bloat-resistant" beer that tastes far lighter than other Molson Coors brews.
I am a woman and I, personally, find most of Molson Coors offerings rather light to begin with, opting for more flavorful brews instead. I’m finding it hard to believe one could lighten the taste much more. Apparently, however, that’s just what they’re doing.
Not only will Animee taste lighter than other Molson Coors products, it will look lighter too. How light? Try clear. That’s right. Clear beer.
Count me out.
For those of you in the UK who are interested in giving Animee a try, you have three options — original, rose or citrus. I may not desire to try it myself, but if you do, let us know what you think.
[techtags:MOLSON COORS, ANIMEE, BEER FOR WOMEN]