Molson Coors to Launch 'Female Friendly' Beer in UK

This may not be the first time we’ve heard of a specific beer being launched with women in mind, but it certainly is pushing the boundaries of what’s been done before. In an attempt to gain back a loss in UK sales, Molson Coors is targeting women, as their research has shown that only 17% of UK women currently drink beer.

Animee is being promoted as a 4% ABV "bloat-resistant" beer that tastes far lighter than other Molson Coors brews.

I am a woman and I, personally, find most of Molson Coors offerings rather light to begin with, opting for more flavorful brews instead. I’m finding it hard to believe one could lighten the taste much more. Apparently, however, that’s just what they’re doing.

Not only will Animee taste lighter than other Molson Coors products, it will look lighter too. How light? Try clear. That’s right. Clear beer.

Count me out.

For those of you in the UK who are interested in giving Animee a try, you have three options — original, rose or citrus. I may not desire to try it myself, but if you do, let us know what you think.



  • vel July 20, 2011 @ 1:08pm

    this isnt’ beer. It’s sounds like diet Zima 🙂

  • Hannah July 21, 2011 @ 8:15am

    Vel – I couldn’t agree more!

  • Nobody July 29, 2011 @ 11:07am

    I hate when things are so gender-centric like that. I know men and women who dislike beer, many for the same reasons, and I know men and women who like beer, many for the same reasons.

    Dear Molson Coors (and yes, I know they’ve nothing to do with this article and will likely never see my comment):
    You’re being sexist, and trying to generalize tastes by gender. Stop it. Make some good beers, make some good not-beers. Market to people and not to genitals, and you’ll pretty much have your bases covered.
    You need to start by making ‘good’ beverages (jmo)

    What’s next: Beer for Queers? Benders for trans-genders? Seriously: People are people, regardless of gender (and yes: There are more than two). Just make a good product. Stop marketing based on stereotypes!

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