Sam Adams to Launch Champagne Beer Worthy of a Toast

Infinium, a limited-release champagne style brew, created as a collaboration between Boston Beer Co. and Weihenstephan Brewery, the oldest brewery in existence, launches this month.

Infinium Beer from Boston Beer Co and Weihenstepan Brewery

It will be sold in 750ml corked bottles with foil-covered tops, like one would see with champagne. It’s described by Jim Koch, founder of Boston Beer Co., as “a beer that sits in between a champagne, a good dessert wine and a Sam Adams Noble Pils, which is a hoppy, aromatic pilsner.”

Koch hopes that Infinium will help to change perceptions about beer being of lower class than wine. As he noted in an interview, “Beer has all the same dignity and nobility that wine has, it just hasn’t been accorded the same level of respect — frankly because brewers haven’t treated it respectfully.”

Cheers to Boston Beer and Weihenstephan for the collaboration of a brew that’s worthy of our New Year’s toast.

[source: Reuters]


1 Comment

  • james November 10, 2010 @ 1:43pm

    Don’t argue enoy! Its for everybody

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