Tenth and Blake: Craft or Fake?

So Miller-Coors has enjoyed the fruits of their Blue Moon and Leinenkugel’s “craft beer” brands so much that they’ve decided to start an entire microbrewery, called Tenth and Blake. [Milwaukee Business Journal]

This news begs the question…

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Feel free to sound off in the comments section, too.



  • ChinaMatt August 13, 2010 @ 10:06am

    The term refers to the capacity of the brewery, so yes, it is possible. Still doesn’t mean it will be a good beer.

  • John August 13, 2010 @ 10:10am

    I liken this to the Saturn automobile which is/was a much better auto and built with a different mind set. Disclaimer, my family owns 2. That being said, I fully expect Miller-Coors to ruin the brands Blue Moon and Leinenkugel just like what General Motors did to Saturn.

  • Hannah August 13, 2010 @ 10:12am

    John – Miller-Coors created the Blue Moon and Leinenkugel’s brands to begin with, but I know what you mean, overall – I wouldn’t expect much from a full-out microbrewery run by them.

  • M August 13, 2010 @ 10:25am

    In the long run you’d still be supporting the ‘big guys’…and i like supporting the ‘little guys’. So unless their beer turns out to be the BEST STUFF ON EARTH….I probably would go out of my way NOT to drink their beer. And if their beer is anything like they’ve done in the past, I won’t be changing my beer buying/drinking habits anytime soon.

  • Peter August 16, 2010 @ 10:34am

    Actaully, Leinenkugel was not started by SABMiller, it was an independent brewery prior to 1988 when it was bought by Miller.

  • Hannah August 16, 2010 @ 10:35am

    Peter – thanks mang, good to know. Thanks for passing that along!

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