Absolut Vodka Company paid Zach Galifianakis a bunch of money to create a spot for their In An Absolut World campaign. Zach enlisted the help of his friends Tim Heidecker and Eric Wareheim, the creators of Cartoon Network’s Tim and Eric Awesome Show, Great Job, where Zach has been a frequent guest.
Now, I love Tim and Eric, I watch their show religiously and have even seen them live, but their dry comedy, usually dealing with some form of absurdist extreme personal embarrassment, is not for everyone. Pretty much the same can be said for Zach’s brand of humor. I think the 3 commercials (more like short films) are hysterical and exactly what I would expect from Zach, Tim and Eric, but I have to wonder what the marketing people at Absolut thought of the spots. Check them out for yourself and let us know if Absolut got the most out of their marketing dollar.
[techtags:ABSOLUT, ABSOLUT COMMERCIALS, ZACH GALIFIANAKIS, TIM AND ERIC, ABSOLUT ADS, FUNNY ALCOHOL COMMERCIALS, FUNNY ALCOHOL ADS]