As a photographer and videographer, I believe that the connection created by video makes it the most powerful medium out there. That’s the point of video advertising – to connect consumers with a brand and message. This video by Sierra Nevada does just that. It opens by explaining the company’s love for beer, then taking you on an amazing journey through the actual Sierra Nevada, where you naturally imagine drinking their beer along the way. It feels like glimpses and fragments of memories you’ve made with friends in the past; something you connect with on a personal level. At the end of the day, isn’t that why people drink beer? Whether it’s at a local bar, a camping trip, a tailgate, or a party with friends and family, aren’t those the times we cherish and remember most? This video gives me a deep appreciation for the beer made by Sierra Nevada. I hope you enjoy it as much as I did. Cheers.