Wanted: Antique Beer Goggles

So I’m a self-proclaimed advertising nerd and I’m not afraid to admit it. In my quest to view and critique ads from all eras, I came across this print ad, published during prohibition. It seems to me that the ad is aiming to persuade the men who came across it not to drink liquor and it is implying that if they do, the ladies won’t love them anymore.

Prohibition Ad

Not for anything, but I’m not sure I’d be so convinced. Maybe I’m just used to the modern day miracle worker I like to call Photoshop. Or maybe, just maybe, the ads supporting prohibition were just as terrible as the initial idea to ban drinking. Too bad we couldn’t have offered the men of prohibition one of these Rum Runner Plastic Drink Flasks. Then they could have had the liquor and the “babes.” [techtags:PROHIBITION, LIQUOR FLASK, FLASK]

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