If you’re a beer drinker, you probably have a go-to brew. Maybe you’re a Macro Man who appreciates a smooth pull on a frosty can of classic Budweiser or Coors. Or perhaps you’re a hop head with a particular passion for some craft brew or another. It doesn’t really matter what your go-to beer is, it just matters that you have one.
Now, can you imagine being told that your favorite brew will no longer be available? Oh the horror. I mean, what a horrible, horrendous buzzkill. Would you survive? Sure, but you wouldn’t be happy. Who likes having their comfort zone rocked to its core? No one.
Well, that’s what happened when Ballantine beer went dark in the 1960’s. It had been a vibrant brand, producing an exceptional IPA for decades. In other words, it was likely the go-to brew for a whole bunch of people. And then, one day, it was gone.
But friends, we live in a glorious age. And Ballantine is coming back!
That’s right, the long defunct brand has been owned for over 40 years by Pabst. With their recent ascension to the highest reaches of hipster refreshment, the Los Angeles (by way of Milwaukee)-based brewer decided it was time to diversify their offerings with something new, even if that something new is actually something very old.
“The greatest challenge was doing the historical research,” said Gregory Deuhs, Pabst’s Master Brewer. “We had to go back and read first-hand accounts of the ale’s flavor.”
If you’re hankering to try this historical brew (and Pabst sure is hoping that you are), start scouting your store shelves in September. Let’s get excited!