Are You a Michelob Ultra, Corona, Heineken or Blue Moon Drinker? What Your Beer Says About You

As promised, we’ve got some more psychographic profiles of brand loyal beer drinkers. Thanks to research from Mindset Media, and the article by Beth Snyder Bulik from Advertising Age, we’ve already learned what kind of people drink Bud and Bud Light. Today, we bring you the results for those who prefer Michelob Ultra, Corona, Heineken or Blue Moon.

Here’s what they found:

Michelob Ultra, Corona, Heineken, Blue Moon

Michelob Ultra
Have you seen the 2008 TV spot that’s still on about the hip, handsome young male executive dashing out of a meeting to put on running gear? He meets up with an equally fetching athletically garbed woman for an inner-city run before both magically change into trendy threads and hit a fabulously decorated rooftop-bar party with even more young and beautiful friends—all drinking Michelob Ultra, of course. Every personality trait Mindset Media came up with appears there.

Michelob Ultra drinkers rate high in superiority; that is, they think highly of themselves and can be a little bit conceited. They care what other people think about them and want to appear perfect. They also tend to be take-charge types with strong opinions, and can even be confrontational. Michelob Ultra drinkers are 43% more likely than the average person to consider sustainability a priority, and 34% more likely to buy life insurance.

"Where’s the party?" is probably an oft-asked question by Corona and Corona Light drinkers. They are busy and energetic people who are also extremely extroverted. They’re people persons who seek out the company of others whether in a group or just one-to-one. Corona drinkers do more and see more people in one day than most people see in a week. But the life-of-the-party Corona drinkers also have an altruistic side; they care deeply about other people and see themselves as giving and warm.

Corona drinkers are 91% more likely than average to buy recycled products and 38% more likely to own three or more flat-screen TVs.

There’s a slang term that could sum up Heineken drinkers: posers. These self-assured people believe they are exceptional, get low scores on modesty and high scores on self-esteem. They love their brand badges—a role the distinctive green glass bottle may play—and in fact, this group is attracted to luxury products in general. They are also energetic and dynamic and enjoy being both the center of attention and in the middle of the action.

People who choose Heineken as their favorite beer are 58% more likely to have American Express cards, 45% more likely to be early adopters of new mobile phones, and 29% more likely to drive sports cars.

Blue Moon
The personality traits of people who prefer Blue Moon, a Belgian style wheat beer, tracked similarly to the same type of people who prefer craft beers—which means Blue Moon drinkers probably don’t know it’s a Molson Coors Brewing Co. family product made in Colorado.

Blue Moonies are socially liberal and usually quite willing to go against convention. They really hate moral authorities, and believe children should be exposed to moral dilemmas and allowed to come to their own conclusions. They can also be sarcastic and snide in order to get a point across.

People who drink Blue Moon beer are 105% more likely than the average person to drive hybrid cars, 77% more likely to own Apple laptops, 65% more likely to purchase five pairs or more of sneakers every year, and 32% more likely to not be registered voters.

There you have it folks! Do you agree? Disagree? What did you find most interesting?

There’s more where that came from. Next up, we’ve got craft beer drinkers and abstainers. Check back soon!



  • Tommy Bomb November 22, 2009 @ 2:41pm

    Yeah like you know what the f*** you’re talking to my Blue Moon…. get full blown AIDS!

    • Devin thoms September 3, 2017 @ 12:38pm

      Tommy, case & point.

  • Hannah November 23, 2009 @ 9:15am

    Tommy – woooow… we were just reporting another agency’s findings… and furthermore, would NEVER wish such a horrible fate on anyone, not even you. Enjoy your coors and have a nice holiday!

  • Liz November 23, 2009 @ 9:21am

    Sounds like the Tommy Bomb is ticking. Someone get that guy a beer (any kind he wants).

  • Ed November 23, 2009 @ 4:48pm

    It’s clear the topic of this particular blog article has touched a nerve. I also feel fairly confident that the author hadn’t necessarily intended it to be insulting – either directly or indirectly.

    While we’d all like to take the original poster’s comment in stride and hope that it is, in some way, some sort of misplaced ‘lashing out’ at the original writer (who is not employed by KegWorks, btw), it is impossible for us – and many readers to ignore.

    I think I can easily speak for those backtracking to this thread when I say that the poster’s comment is misplaced at best, and downright morally questionable. To suppose that a particular personality/mental state can be attributed to a particular brand of beer is one thing; it is a completely separate issue to wish a horrible, fatal disease upon your fellow man simply because you might feel emasculated by someone else’s comment or opinion.

    Please remember that statistics can be used to prove anything. For the sake of brevity, let’s quickly illustrate this point by pretending that a statistical report is published that cites 99% of whatever-brand-beer-drinkers are complete mouth-breathers. There is always the 1% that are NOT – even if the report doesn’t say so specifically.

    There are always exceptions to rules and statistics and as such, we, as readers, must take these things with a grain of salt and learn to read beyond mere words… As my mom always used to say, “Consider the source!”

    I would offer that any person who feels such deep-rooted feelings over something as petty as this article, should probably seek a proper, professional setting to get to the heart of the matter, rather than a blog thread – which has so clearly caused such an emotionally charged response.

  • BeerGuy December 3, 2009 @ 11:04pm

    I think that the article is right on the button. My friend is a liberal and drinks blue mood whenever he gets a chance lol. I think that maybe a few more beers should be added to the article to complete total personalities involved. I don’t the beer that is me is on there maybe I’ll write an article to complete it.

  • Hannah December 4, 2009 @ 10:26am

    Cheers, BeerGuy! There are actually 3 parts to this article – see if maybe you belong in one of the other groups 🙂 – Bud and Bud Light DrinkersCraft Beer Drinkers and Abstainers.

  • Devin Thoms September 3, 2017 @ 12:42pm

    Well I like Heineken, but according to this I should try blue moon

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