For those of you who haven’t enjoyed the immense pleasure of brewing your own beer, I’ve got some cool news for you. In a couple of months, you’ll have the opportunity to concept a recipe, give it a name, and then market your creation to friends, family, and the larger beer-drinking community. You’ll do this through your computer. You likely have doubts. Keep reading.
Brewed in Chicago is a really neat website which promotes all of the breweries in and around the Chicago area, and helps people find their beers. Their latest project is an online game, called “Craft Your Own Beer.”
When the game goes live (in the next 4-8 weeks), a webpage on BrewedinChicago.com will take players through a 4-step process:
- Choose from many different styles of beer to brew
- Select from common ingredients, optionally add unique flavors
- Create a unique name for your beer, and choose the label design
- Promote your beer so it becomes one of the most popular
With regards to ingredients, players can choose from a wide array of common grains, yeasts, and additives. Those who are a bit more adventurous also have the option to add their own ingredients.
So, then what? Well, Brewed in Chicago will then publish your beer’s name, recipe, description, and label on their website. From there, users vote on the ones they like best, and four times a year, Empirical Brewery (another startup and friend to Brewed in Chicago) will produce a handful of the most popular ideas. At the brewery’s tap room, consumers will give feedback, and the seasonal winner will be produced as a limited release for distribution to the public.
How freaking cool is that? I mean, nothing beats brewing your own beer. Trust me. But for those of you who can’t do that for whatever reason, I’d say this is the next best thing. Hell, even if you can and do brew your own beer, it might be a fun way to experiment with a recipe too ballsy to try at home.
For more information about Brewed in Chicago and “Craft Your Beer,” watch the video below, and check out their IndieGoGo campaign for all the deets.
Best of luck to any readers who decide to take a run at it. And keep us posted if you do – we could be drinking your beer by this time next year!