Matt Kyle is a 22-year-old entrepreneur who has spent the last two years developing a fool-proof method and machine for infusing beer. For those of you unfamiliar with the process, it’s just as it sounds – adding different ingredients to beer to change its flavor characteristics.
Up until recently, the only methodical way for doing this was through a “Randall,” a device made by homebrewers out of pool filter components. Since Kyle’s been in the homebrew community for close to five years, he’s tried some infused beers made with a Randall. Although he liked the taste, he wasn’t impressed with the method, and he became determined to find a better way.
After toying with designs similar to a Randall, he finally decided to scrap his original plans, went back to the drawing board for 18 months, and created what is known today as the “Fusion Tower,” a metallic, tube-like machine that infuses fresh ingredients with draft beer to create flavor twists on the final product.
Whether you’re adding hops, coffee, fruits, chocolate, or spices, the infused ingredients are placed in the “fusion chamber,” seen in the picture above. The chamber is placed back in the tower, and the tower hooks to a keg. The ingredients are then sent to the fusion chamber where they are pressurized with the beer. After this, the beer is complete and ready for pour.
Matt Kyle (right) testing the Fusion Tower at the Hulmeville Inn in his hometown of Bucks County, PA
The cost to lease a Fusion Tower is $1200 per month, but when I spoke with Matt, he told me they offer deals for clients who have multiple locations or are willing to sign long-term deals. The purchase price for a Fusion Tower unit is $52,128. This price includes installation anywhere in the continental US and a training session on how to blend and infuse flavors for the best results.
Matt said he’s often asked why the Fusion Tower is “so expensive.” I had to ask too. “I bet Ferrari is often asked that same question. Quality comes first, price second. Our product goes through an intensive, costly process using top-notch materials,” he said.
Whole Food’s Cold Point Pub in Plymouth Meeting, Pennsylvania is currently the only home for a Fusion Tower, but Kyle is working on garnering support for implementation in a number of other establishments. For now, his main goal is to spread the word, and that’s what we’re doing for him here.
When I asked Kyle about his biggest obstacle, he didn’t name one single instance, but rather summarized the experience as a challenge he’s still facing: “Being an entrepreneurial college dropout, I didn’t have any formal education to help me bring a product to market. I can’t even count the number of times I lost my momentum, hit unfathomable roadblocks, got parts that didn’t fit, or realized that I needed to start from scratch again. There were so many ways to fail and only one way to succeed. I thought it would be a sprint, but it turned out to be a marathon. By the way, I’m still running.”
Kyle appears to be on the right path. His website is beautiful, and he’s a very professional, driven guy with big plans for his future. All he needs is a bit more press. More awareness could bring more customers. We’re always interested in new draft beer creations. Now we’re hoping they’ll bring one to Buffalo!